Website Preloader
digital healthcare professional engagement

OUR INSIGHTS: Insights | Top tips

OUR INSIGHTS:

Top tips for digital HCP engagement

29 Feb 2024 |
Words by Lucy Rowland

Healthcare professionals expect information in a way that suits them. Make sure you meet their expectations.

When it comes to pharma and HCP engagement, customers expect information in a way that suits them, either in-person or digitally, meaning we need to deliver both, seamlessly. How? Maximise your digital assets to meet your customers where they are.

Take a look at our top tips for digital HCP engagement.

Maximise your assets

You’ve developed quality, digital resources and built a bank of useful assets. But are you sharing your content across all channels and sites in the formats your customers prefer? Don’t let that information go to waste. Maximise potential, build brand awareness and stay top of mind.

Be consistent

Dropping a webinar, article or email once in a blue moon won’t cut it. Be consistent to build awareness and above all trust. Consistency creates engagement, attendance at your events, opening your emails and taking your calls. And trust builds relationships.

Hone your database

Are you investing time in your database of valued customers? Are you working on understanding the data, your customers’ needs, or creating personas? Capturing consents, preferences and understanding prescribing behaviour supports personalised engagement that can hit the mark.

Offer the same experience, in person or virtually

Digital provides us the amazing ability to reach more people at any one time. If hosting in-person events, consider going hybrid. Live-streaming the event or recording for on-demand access increases your reach. Reach those clients that can’t make it in the room and give longevity to the quality content being shared. There’s no need to choose one or the other.

Be omnipresent

Meet healthcare professionals where they are and how they want to be contacted. Relevant information, matched to their persona and prescribing position, consistently delivered through the right channels at the right time for them can pay dividends.

Want to boost your hcp digital engagement? Let’s get started >

RECENT INSIGHTS
Pharma webinar fundamentals – get the basics right for success

Pharma webinar fundamentals – get the basics right for success

Prioritising UX: How good website design drives HCP engagement

Prioritising UX: How good website design drives HCP engagement

Let’s start a conversation