Challenge
- Create and deliver a virtual event to an international audience
- Increase European reach of the brand across multiple countries
- Engage known and unknown HCPs to educate and promote brand
- Gather consents for ongoing engagement
Solution
- Organised and ran a 1.5-hour virtual event repeated for later time zones
- Educated 1300+ healthcare professionals across 32 countries
- Smooth registration process with branded web portal, invitations, confirmations and reminder emails
- Full technical and speaker briefings for confident delivery and quality output
- Follow-up branded ‘thank you’ emails, country-specific certificates and feedback survey
- Transferred to an on-demand portal for one month to increase delegate accessibility
- Captured analytics of both live and on-demand
IMPACT
- 1361 attended the webinar
- 90 Q&A questions asked
- 72.9% engagement
- 76% registered to attendance conversion rate
- On-demand portal performed strongly with many HCPs engaging
Key stats
0
webinar attendees
0
countries
0
% engagement rate
0
% conversion rate
0
on-demand portal
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