OUR WORK: Content | Creative

OUR WORK:

Establishing a leading news and opinion publication for pharma and healthcare decision makers

Challenge
Establish a printed and digital magazine that is a trusted voice providing quality pharma and health content for everyone in the industry.

From need-to-know news to thought provoking opinion pieces, each issue should have a shelf life far beyond its cover date.

Solution
Establish an in-house team of quality writers, editors and designers.

Develop a long-term content plan, strategise forward features, and build lasting relationships in the industry.

Establish a flexible and responsive approach to industry trends and hot topics.

Drive discussion and engagement on Pf Magazine’s social media channels.

Establish a weekly newsletter to showcase upcoming articles, advertising opportunities and industry updates.

Diversify and adapt content formats, including a dedicated Covid-19 section, multi-media interviews and deep dives on complex topics.

Offer a premium reading experience, showcasing bespoke illustrations, gold foiling, and high-quality uncoated stock.

 

Impact
550 pharma companies subscribed.

65% of subscribers include senior decision makers.

Established a trusted brand to build future content opportunities from, including video content and podcasts.

Insightful opinion articles from leaders at:
LEO Pharma, Novartis, Organon, Eli Lilly, Wilmington Healthcare, National Institute for Health and Care Research, Chugai Pharma.

Related projects
Engaging HCPs on a global scale

Engaging HCPs on a global scale

Patient support programme for med device launch​

Patient support programme for med device launch​

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