Challenge
- Pharma company with multiple brands across a range of therapy areas.
- Changing market dynamics reduced in-person activity and customer interactions.
- Need to drive quality customer engagement with longevity and agility for changing HCP needs.
- Lack of in-person and digital activity coordination, unlinked systems and platforms, neither offered the required functionality for optimal engagement.
Solution
- Multi-therapy membership website with customer segmentation and targeting enabling a strategic series of promotional activity built on quality, relevant content.
- CRM, communications and websites working in tandem to drive insights and optimisation both in-person and digitally.
- AI predictive insights into preference and information consumption to trigger next best actions for in-person engagement.
- Automated orchestration of non-person engagement.
- Long-term partnership to grow and develop with strategic goals.
Impact
0+
consented HCPs engaged
0%
increase in meeting registration with conversion rate 30% higher than industry average
0%
of event attendees more likely to prescribe following attendance
0%
increase of site users
0%
increase of returning users
0
attendees to live event, 62% conversion rate
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