Challenge
Our creative team were challenged to reignite and refresh the prestigious Pf Awards brand. With a strong heritage the client highlighted importance of bringing the Awards to life whilst continuing to uphold their position as a market leader.
Solution
The suite of creative elements align with previous branding and incorporate new modern animation and visuals. To enhance the Pf Awards’ position in the evolution of the pharmaceutical industry, the update ensures the Awards are at the forefront of design innovation.
Impact
The strong new brand is instantly recognisable across a suite of digital and print assets. Drawing on art deco inspired features, it mirrors the gravitas of this prestigious event. Client, sponsors, candidates, judges and attendees were impressed with the all-encompassing impact of the new brand.
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